Web Survey Bibliography
Title Virtual reality meets sensory research
Author Depoortere, L.
Year 2017
Access date 11.04.2017
Abstract Virtual reality is considered to have begun in the 1950’s but early elements of it can be traced back to the 1860’s and long before the development of digital technology. VR goggles first cropped up in the world of gaming, but are now quickly finding their way into other industries like market and consumer research. Whilst context and situation have always been important factors in sensory experiences and product testing, it is in that field that Ludovic Depoortere, founder of Haystack, is keep to demonstrate and tell your more about the usage of VR for smell and taste tests. Discover how virtual reality technology enables marketers to study consumers’ experience of products in real life, or close to real life situations and whether they could provide new insights as compared to more traditional approaches.
Access/Direct link Conference Homepage (abstract) / (full text)
Year of publication2017
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - General Online Research Conference (GOR) 2017 (7)
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Virtual reality meets sensory research; 2017; Depoortere, L.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster; 2017; Sturgis, P.
- Online customer journey analysis: a data science toolbox; 2017; Bonnay, D.